Susan Weinschenk

How to get people to do stuff


Whether you want your client to approve your design, your manager to fund your project, or your target audience to press the “Buy” button at your website, you spend a large part of each day trying to get people to do stuff. What if you understood the science behind how to get people to do stuff? There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff. That’s the premise of Dr. Susan Weinschenk’s new book. In this talk you will learn what the 7 drivers of motivation are, the research behind them, and how to use apply them to get people to do stuff. Dr. Weinschenk will have her books for sale at the event, and will be available for book signings before and after the talk.

About Susan

Susan Weinschenk is the person to go to when you need to know how to persuade and motivate people to take action. She has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. Her clients call her “The Brain Lady” because she applies research on brain science to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?

Susan is the founder of the Weinschenk Institute, LLC. She speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable and motivating. Her clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. Clients include Medtronic. Walmart, Disney, Amazon, The Mayo Clinic, Charles Schwab, and Best Buy. Dr. Weinschenk writes a popular blog: and the Brain Wise: Work better, work smarter blog for Psychology Today.

Sketchnotes from Susan’s talk
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Slides from Susan’s talk